Posts Tagged by social media

2 New Social Media Tools: TwentyFeet and Postling

February 25, 2011

Posted by Sandie under Uncategorized

1 Comment

Two new social media tools have launched on the web recently. Both TwentyFeet and Postling allow users to monitor their social media efforts. These two new social media tools can help real estate agents and brokers alike monitor their brands or personal social media networks. Finding a social media monitoring tool that works for you is important for the efficiency of your business, as it will ease your workload and allow you to track and monitor the content you’re putting out there and what other people are saying about you on the web.

TwentyFeet

TwentyFeet is a social media tool that allows users to track analytics and aggregate all of their information in one place. Depending on what you want to use TwentyFeet to monitor and how many social media accounts and platforms you use, the cost of membership will vary. A basic account is free, and anything from there on up will come at an additonal charge. An interesting feature of this social media monitoring tool is that they “nudge” you if there is a unique shift or jump in any of the analytics you are measuring. Pretty cool!

Postling

Postling is a social media monitoring site geared towards small businesses and/or personal use. Like most other sites of its kind, Postling allows users to track various aspects of their accounts on sites such as Twitter, Facebook, WordPress, etc. Postling also allows users to schedule updates on their various accounts. What we like best about this site is that it allows users to both post updates to social media accounts and monitor these accounts all on one easily navigable platform.

5 Characteristics of a Tech Savvy Agent: How to Use Social Networking Wisely

February 8, 2011

Posted by Sandie under Real Estate

No Comments

In order to stay competitive in an increasingly tech-centered world, you need to adapt to the changing trends and maximize your use of the internet and other new technologies. Social media is just one facet of your online strategy that is extremely important to master. Using social networking effectively will allow you to expand your audience and client base, easily and cost-efficiently manage your business, and stay connected with others without spending an inordinate amount of time on it.

So what are the characteristics of a tech savvy agent? The following 5 characteristics are those you should strive to emulate in order to step up your social media game and become a more effective and successful real estate agent.

Open Networker: Know how to engage people. If you have 1 million friends, it means nothing if you can’t find ways to engage them and develop those relationships.
Authentic and Personal: Share information about what you are passionate about. Don’t spit out content just because you think it may be relevant to your audience; also make sure to give them some insight into who you really are as a person and not just as a professional. When it comes down to it, people would rather do business with a friend than a stranger.
Engaging: Signing up on Facebook, Twitter, and other social networking sites is a first step towards cultivating an effective social media strategy. Being a member of these types of websites makes you a part of the online community. But there is little value in just being a member of the community; you must strive to be an ACTIVE member of the community. Engage with your connections. Make sure to post updates, ask questions, and respond to what other people are saying. Be present in the communities you subscribe to and you’ll begin to reap the rewards.
Balanced: Don’t be too over the top. Nobody wants one of their Facebook connections posting on their wall every few hours with self-promoting content. Social networking is about advertising yourself and your services without blatantly selling anything. Don’t just post your own thoughts and opinions. Go further and provoke discussions with your friends and followers. Bottom line, don’t be overly dominant; let the engagement of your entire online community work in your favor!
Expert: If you’re an expert in a certain field or area, share the wealth! One of the biggest difficulties we’re faced with on the web is distinguishing legitimate content from fluff. Make this easy for your friends and followers; share your expertise. Generate content stemming from experience you have had or things that you know. Share real quality content and your fan-base is guaranteed to grow.

So what’s the bottom line? If you’re going to optimize your use of social media platforms you have to actively and consistently engage users and followers on these sites. Be authentic and personal, sharing content that you are truly passionate about. If you have substantial expertise in an area, don’t keep it to yourself! Share your knowledge with others, engage them in conversations, network openly, and you are sure to reap the rewards.

Rent2Buy Blog

Posts Tagged by social media

2 New Social Media Tools: TwentyFeet and Postling

5 Characteristics of a Tech Savvy Agent: How to Use Social Networking Wisely

Recent Posts

Recent Posts

Recent Comments

Meta

Pages